In real estate, as in any business, it is important to know the market and to know your competition. We keep a watchful eye on our most important markets, especially the West Valley areas of Woodland Hills, West Hills and Calabasas along with other key areas of the Valley such as Sherman Oaks and Studio City. It is important for our business to be aware of what is selling, how long it takes to sell and who is selling it. If you look at the data closely it becomes much easier to predict what homes will sell quickly and which homes will linger on the market. You can also distinguish which realtors sell homes in certain areas and how quickly those agents sell homes.
